*Some panelist titles have changed since the release of this talk. I've always been passionate about developers because, in marketing especially, they'll tell you what they want and they're explicit about what they need to be successful. I'm building a developer relations team and initiative for WhatsApp. I've been with some startups and also some companies like Salesforce, Google, Microsoft, and Nokia, which is where I got my start. About our panelistsĪrabella David, current* Head of Developer Marketing, Global Business Messaging at Meta: I've been doing developer relations for a pretty healthy amount of time.
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Learn about B2D marketing, why it’s important, the challenges with it, and how to optimize your developer marketing here. The future of developer relations and developer marketing.īut first, let’s get to know the panelists, including their experience in both developer marketing and developer relations.Their thoughts on establishing branding for developers.How collaboration between developer marketing and developer relations can help us prove the value of our functions.How developer marketing and developer relations show up in their orgs, and how it impacts them.In this article, four expert panelists from the Developer Marketing Summit share some of their best wisdom, knowledge, tips, tricks, and hacks for a productive collaborative approach between developer marketing (DevMar) and developer relations (DevRel). To get a better understanding of how to do this, you must first improve your knowledge of both developer marketing and developer relations. With this number in mind, it seems unreasonable to think that developers aren’t an important segment to target your marketing efforts towards. According to Statista, “the global developer population is expected to reach 28.7 million people by 2024, an increase of 3.2 million from the number seen in 2020.”